Let's start with a simple question; How does the title of this article make you feel? Read it again and just sit with it for a second or two. 
Maybe initially it makes you feel a little uncomfortable or awkward? I use the term "awkward" as a broad stroke term to capture a whole range of possible emotions that we often feel but initially struggle to define. We feel something isn't right, but aren't quite sure what until we dig a little deeper and give it more thought.

I believe and hope that thi...